Annette Lin is a freelance copywriter, copy editor and branding specialist with nearly ten years’ experience writing for lifestyle brands and publications covering high-end travel, design, art, food, fashion, real estate, architecture and culture. 

Previous clients include:

  • Spotify
  • Atlantic Re:think (the branded content arm of The Atlantic)
  • handvaerk, with Savvy Studio
  • Tata Mosaicos, with Savvy Studio
  • Hive
  • ADAY

Recent experience: 

  • Savvy Studio - copywriting, conceptual research for graphic design and branding proposals 
  • ADAY - product and marketing copy, emails, and content 
  • Moda Operandi - product and marketing copy, emails, and content
  • Matches Fashion - managed social media (Facebook, Instagram, Twitter and Pinterest) and wrote travel and style
  • Sunday Times of London - fact checker 
  • How to Spend It, the Financial Times’ luxury lifestyle magazine - fact checker and stylist assistant
  • in Sydney, Australia - online journalist


  • Copywriting: SEO-targeted website copy, article and blog writing and content planning, targeting high-end, luxury brands and audiences  (see branding below)
  • Copy editing for articles, websites, academic journals and scripts (previous experience includes editing and fact-checking at the Financial Times in London and in Sydney)
  • Branding: Identifying audiences and understanding their needs and wants, benchmarking research, creative direction, creating brand personality, defining language and voice in line with brand’s communications needs
  • SEO: Keyword analysis, SEO copy written into decks for coding or pasting into CMS
  • Social media 
  • Regional targeting towards US, UK, AU & international audiences
  • English and Spanish


  • Travel
  • Real Estate
  • Architecture
  • Fashion
  • Food
  • Design
  • Art

Project examples:

Please get in touch for any branding or content needs at annette.k.lin [@]!