Annette Lin is a freelance copywriter, copy editor and branding specialist with nearly ten years’ experience covering high-end travel, design, art, food, fashion, real estate, and culture.

After starting her career as an online news journalist for in Sydney, Australia, she moved to London where she spent time working at the Financial Times’ luxury lifestyle magazine How to Spend It and the Sunday Times, and managing social media and writing travel and style content for luxury fashion boutique Matches Fashion. Looking for a new challenge, she moved to New York, where she wrote product copy, marketing copy, emails, and content for fashion startups Moda Operandi and ADAY. 


  • Copywriting for high-end, luxury brands and audiences  
  • Copy editing (previous experience includes editing and fact-checking at the Financial Times in London, in Sydney and the Sunday Times in London)
  • Branding
  • SEO
  • Social media 
  • Targeting US, UK, AU & international audiences
  • English and Spanish


  • Travel
  • Real Estate
  • Architecture
  • Fashion
  • Food
  • Design
  • Art

Previous clients include:

  • Spotify
  • Atlantic Re:think (the branded content arm of The Atlantic)
  • handvaerk
  • Hive
  • ADAY


  • Real estate copywriting  for Hive: Assisted with bringing a more high-end, yet approachable, tone to boutique property management firm Hive, operating in New York and Miami, targeting audiences in Latin America.

  • Branded content for Spotify: Interviewed the music supervisor for Alfonso Cuarón’s Oscar-winning film Roma 

  • Branded content for Spotify: Spoke with singer-songwriter Ed Maverick about going viral.

Please get in touch for any branding or content needs at annette.k.lin [@]!